About Jenstar

I write stuff.

And I accept payment in lattes.

I am the contextual advertising correspondent on the Search Engine Watch Blog.

I am the Google AdSense, Yahoo! Publisher Network & Contextual Ads & Alternatives forum moderator at Search Engine Watch.

I am the Google AdSense, Yahoo Publisher Network & MSN AdCenter forum moderator at DigitalPoint.

I have a blog about contextual advertising at JenSense.com

Biography

Jennifer Slegg began as a freelance writer, and then turned to writing content for the web ten years ago. She has created numerous content-rich and community based sites in niche markets. As a result, Jen is well versed in the many ways to monetize content online. She also has considerable experience with the many problems writers face online, such as copyright infringement and duplicate content issues, and how to combat them so it doesn't affect search rankings.

Acknowledged as the leading expert on the Google AdSense contextual advertising program, she recently launched JenSense, a blog dealing exclusively with contextual advertising. Her unique style brings insight to both publishers and advertisers of contextual advertising programs. She is also well known as Jenstar on the various search forums, and is a moderator of Google AdSense, Yahoo! Publisher Network, & Contextual Advertising at Search Engine Watch and the Google AdSense moderator of the Google AdSense forum at WebmasterWorld.

She is also a well-known Disney fan, and the chance to speak on contextual advertising at Disneyland is near the top of her list for favorite moments in the industry... although it doesn't quite beat the experience of talking with Larry & Sergey after the Google Dance at SES San Jose.

Recently quoted in: TheStreet.com (Google Targets Ad Gains March 13, 2006)
Longer in-depth entries written for Search Engine Watch Blog:
TeraGoogle, Google's Social Search Aspirations & More From Accidentally Released Analyst Day Notes
Google Explains Invalid Clicks

Speaking Engagements

Date Conference Presentation Session
       
June 4-5, 2007 Search Marketing Expo SMX
Seattle
TBA TBA
April 10–13, 2007 Search Engine Strategies
New York City
TBA TBA
February 13-15, 2007 Search Engine Strategies
London
Writing for Search Engines Writing for Search Engines
January 207 Microsoft adChamps - -
December 4-7, 2006 Search Engine Strategies
Chicago
Site Reviews for AdSense/YPN Placement Contextual Ads & AdSense Clinic
December 4-7, 2006 Search Engine Strategies
Chicago
Increasing Your AdSense Income Earning Money from Contextual Ads
November 14-16, 2006 WebmasterWorld Search Conference Moderator Yahoo's Search Marketing Panama Lunch
November 14-16, 2006 WebmasterWorld Search Conference Best Practices for Writing for Search Engines Feeding the Engines - Writing Copy
November 14-16, 2006 WebmasterWorld Search Conference Contextual Advertising Optimization Contextual Advertising Optimization
October 2006 Yahoo Search Marketing Influencers Event - -
August 7-10, 2006 Search Engine Strategies
San Jose
Using Original Content in Search Engine Marketing Big Ideas For Small Sites & Small Budgets
August 7-10, 2006 Search Engine Strategies
San Jose
Panelist Discussion Search Engines: Friend Or Foe?
July 28-29, 2006 BlogHer Leading two workshops $$$ Generation
May 19, 2006 Search Engine Watch Live
Seattle, WA
TBA General Session & Q&A
April 25-26 2006 Search Engine Strategies
Toronto
Q&A Search Ad Buyers Forum
April 25-26 2006 Search Engine Strategies
Toronto
TBA Targeting Search Ads By Demographics & Behavior
March 20-22 2006 Mix06 (Microsoft)
Las Vegas, NV
Panel discussion Beyond the Banner Ad
Feb-Mar 2006 Search Engine Strategies
New York City
The Competitive Landscape of Contextual Advertising Earning from Contextual Ads
Dec 2005 Search Engine Strategies
Chicago
Earning the most with Contextual Advertising Earning from Contextual Ads
Nov 2005 WebmasterWorld PubCon
Vegas
Moderator What is the Yahoo Publisher Network?
Nov 2005 WebmasterWorld PubCon
Vegas
Dealing with Duplicate Content Issues in Search Search Engine Copywriting
Oct 2005 Search Engine Watch Forums LIVE!
Disneyland Hotel
Disneyland, Anaheim, CA
Everything Contextual Advertising -
Aug 2005 Search Engine Strategies
San Jose
Overview of Contextual Advertising Earning from Contextual Ads
Aug 2005 Search Engine Strategies
San Jose
Panelist Copyright & Trademarks
June 2005 WebmasterWorld Search Conference
New Orleans
Testing Google AdSense Contextual Advertising for Publishers
June 2005 WebmasterWorld Search Conference
New Orleans
Site reviews with David Naylor (DaveN) and Tim Mayer (Yahoo!) Interactive Site Reviews
April 2005 MSN Search Champs
Seattle
- -
March 16, 2005 Google AdSense Bay Area Forum
Googleplex
Mountainview, CA
Increasing Your AdSense Income Through Content Creation and Testing -
Feb-Mar 2005 Search Engine Strategies
New York City
Ideas & Strategies for Creating Quality Content What is Content?
Nov 2004 WebmasterWorld Search Conference
Las Vegas
Increasing Your AdSense Income Through Content Creation & Testing Contextual Advertising Programs
Nov 2004 WebmasterWorld Search Conference
Las Vegas
How to Build & Maintain Your Online Community Community Building, Blogs & Forums
Feb 2004 WebmasterWorld Publisher Conference
Orlando
Steps to the Google AdSense 10k Club Google AdSense & Contextual Advertising


 

 

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